How to License Your Music for TV

Licensing your music for TV is one of the most effective ways to earn passive income and gain widespread exposure. Whether it’s a background score in a drama series, a commercial jingle, or a featured track in a reality show, getting your music placed on television can lead to significant royalties and career growth.

However, breaking into TV music licensing requires more than just talent—you need to understand copyright laws, licensing agreements, and industry best practices. From registering your music with Performance Rights Organizations (PROs) to pitching directly to music supervisors or using music libraries, there are multiple pathways to success.

This guide will walk you through the essential steps to legally license your music for TV and maximize your earnings.

What Is Music Licensing?

Music licensing is a legal agreement that allows someone to use a piece of music while protecting the rights of its creator. It ensures artists and rights holders are fairly compensated when their work is used commercially. There are various types of licenses, such as synchronization licenses (for music in videos), mechanical licenses (for reproductions like CDs or digital downloads), and public performance licenses (for music played in venues or on platforms).

For artists, licensing safeguards their intellectual property and generates income. For businesses, it ensures legal use of music to enhance their products or services, whether in ads, films, or businesses like cafes. Music licensing isn’t just about legality; it’s about recognizing and valuing creative efforts in the entertainment ecosystem.

Types of Music Licensing

As mentioned, there are different types of music licenses depending on how the music is used. Let’s take a closer look at these licenses and their purposes.

Performance Rights Organizations (PROs)

Performance Rights Organizations (PROs) are third-party agencies that collect and distribute royalties for public performance of musical works. In simple terms, they ensure that songwriters and publishers receive payment when their songs are played in public or broadcasted on TV. PROs have reciprocal agreements with other international PROs to track and pay royalties for use of foreign songs within their territory.

Some popular PROs include ASCAP, BMI, SESAC (in the US), SOCAN (in Canada), PRS for Music (in the UK), and APRA AMCOS (in Australia). As an artist, registering your music with a PRO is crucial to receive performance royalties for TV placements.

Music Libraries

Music libraries, also known as stock music or production music libraries, are collections of pre-cleared songs available for licensing. They offer a convenient and cost-effective option for media producers looking for music for their projects. By purchasing a license from a music library, producers can easily access legal music without worrying about copyright infringement.

In recent years, the demand for licensed music has greatly increased due to the rise of online video platforms like YouTube and streaming services like Netflix. This has led to more opportunities for artists to get their music placed through music libraries.

Direct Licensing

Direct licensing is the process of negotiating and finalizing a license agreement directly with the person or organization who wants to use your music. In this case, you act as both the artist and rights holder, giving you more control over the terms of the agreement and potentially earning higher royalties.

To successfully pitch your music for TV placements, it’s important to research and reach out to music supervisors (the people responsible for choosing music for TV shows) or production companies directly. This approach requires persistence and networking skills but can lead to more lucrative deals.

Why Is Licensing Your Music Important?

Licensing your music for TV is an important step for any musician looking to grow their career and generate income from their creative work. Here are some reasons why licensing your music should be a top priority:

Additional Income

One of the most obvious benefits of licensing your music for TV is the potential for additional income. As a musician, it can be challenging to rely solely on album sales or live performances for revenue. By getting your music placed in TV shows, commercials, or films, you not only receive upfront payments but also ongoing royalties whenever the show or film is aired.

With streaming services like Netflix and Hulu constantly releasing new content, there are more opportunities than ever before to get your music licensed and generate income from it. This passive income can provide stability and support for musicians in between album releases or tours.

Exposure and Marketing

Having your music featured on a popular TV show, commercial, or film can expose your work to a wider audience and increase your fanbase. It’s essentially free marketing for your music, as viewers may be compelled to look up the song they heard while watching their favorite show.

Moreover, getting your music placed on TV can also add credibility to your brand as an artist. If a well-respected TV show or production company chooses to use your music, it shows that they see value in your work and talent.

Networking Opportunities

The process of licensing your music for TV also presents networking opportunities that can further your career as a musician. By connecting and building relationships with music supervisors, production companies, and other professionals in the industry, you may be able to secure more placements or future collaborations.

Additionally, getting your music licensed can open doors for other opportunities such as live performances at events or conferences related to the show or film where your music was featured. This can lead to even more exposure and potential income streams.

Protecting Your Intellectual Property

Music licensing not only provides financial benefits but also protects your intellectual property as an artist. By having a legal agreement in place, you ensure that your work is being used with proper credit and compensation. Without proper licensing, your music may be used without permission or credit, leading to potential loss of income and damage to your reputation as an artist.

Supporting the Music Industry

Lastly, licensing your music for TV helps support the entire music industry. By following proper licensing procedures and compensating artists for their work, it recognizes and values the creative efforts of musicians. This allows for a more sustainable and fair ecosystem where all parties involved can benefit from the use of music in various forms of media.

These are just some of the reasons why licensing your music for TV is important. It not only provides additional income and exposure but also protects your work and supports the larger music industry. As a musician, it’s crucial to understand the value of your creative content and take proactive steps to ensure its proper use and compensation.

How to License Your Music for TV

Now that you understand the importance of licensing your music for TV, let’s discuss how to actually go about doing it. Here are some steps you can take to increase your chances of getting your music placed in TV shows, commercials, or films:

1. Register Your Music with a PRO

As mentioned earlier, registering your music with a performing rights organization (PRO) is crucial for receiving performance royalties from TV placements. Make sure to choose a reputable and well-established PRO that has reciprocal agreements with other international PROs.

To register your music, simply visit the website of the PRO you have chosen and follow their registration process. You will need to provide information about yourself as an artist and details about each song you want to register.

2. Network and Build Relationships

Networking is a key factor in getting your music licensed for TV. Attend industry events, join online communities, and reach out directly to music supervisors or production companies who may be interested in your work.

While networking, it’s important to focus on building genuine relationships rather than just trying to make a quick deal. Take the time to get to know people in the industry and show them why your music would be a good fit for their projects.

3. Research Music Libraries

Music libraries are a great way to get your music placed in various forms of media without having direct contact with the end user. These libraries act as intermediaries between music supervisors and artists, making it easier for them to find the perfect song for their projects.

Do thorough research and choose reputable music libraries that have a track record of successful placements. Make sure to read through their submission guidelines and follow them carefully when submitting your music.

4. Keep Your Catalogue Updated

It’s important to keep your catalogue of music constantly updated with new releases and high-quality recordings. This makes it easier for music supervisors or production companies to find exactly what they are looking for.

Also, make sure to have instrumental versions available for your songs as they can be more versatile and suitable for different types of TV placements.

5. Be Persistent

The process of licensing your music for TV may take time and persistence. Don’t get discouraged if you don’t see immediate results. Keep networking, submitting your music to libraries, and staying updated with new opportunities.

It’s also important to follow up with any contacts or submissions you have made. A simple email or phone call can make a big difference in getting your music noticed.

6. Understand the Different Types of Licensing

There are various types of licenses that can be granted for using music in TV shows, commercials, or films. It’s important to understand these differences so that you can negotiate the best deal for your work.

Some common types of licenses include:

• Synchronization (sync) license: This allows the use of music in conjunction with visual media, such as a TV show or commercial.
• Mechanical license: This is needed for reproducing and distributing copies of your music, such as on a soundtrack album.
• Performance license: This grants permission for your music to be performed publicly, which includes being broadcasted on television.

7. Consult with Legal Professionals

To ensure that all licensing agreements are fair and protect your rights as an artist, it’s important to consult with legal professionals. They can help review contracts and negotiate terms on your behalf.

It may also be beneficial to join a musician’s union or organization that offers legal services for its members. These resources can provide valuable guidance and support in the licensing process.

What Others Things Can You License Your Music For?

Aside from TV placements, there are many other ways to license your music and earn additional income as a musician. Here are some other things you can consider licensing your music for:

• Film: Just like TV shows and commercials, films also require music to enhance their storytelling. Reach out directly to independent filmmakers or submit your music to film libraries.
• Video games: The gaming industry is continuously growing, providing opportunities for musicians to license their work for soundtracks or background music in video games.
• Online videos: With the rise of online video platforms like YouTube and TikTok, there is a high demand for licensed music that content creators can use in their videos. Consider working with a music licensing company that specializes in providing music for online videos.
• Advertising: Brands often use licensed music in their advertisements to create an emotional connection with viewers. Reach out to advertising agencies or submit your music to advertising libraries for consideration.
• Live performances: If you regularly perform live, you can also license your music for use during these events. This can include background music, walk-in/out songs, and even merchandise sales.
• Ringtones: Yes, people still use ringtones! You can license your music to be used as ringtones on mobile phones through various online platforms.
• Cover songs: If you have recorded cover versions of popular songs, you can also license these for use in TV shows, films, or commercials. Just make sure to obtain the necessary permissions and licenses from the original artists.
• Public spaces: Music is often played in public places such as restaurants, hotels, and stores. By licensing your music for use in these spaces, you can earn royalties every time your song is played.
• Educational materials: There is a growing demand for licensed music in educational materials such as e-learning courses or textbooks. Consider reaching out to educational companies or submitting your music to educational libraries.
• Podcasts: Similar to online videos, podcasts are becoming increasingly popular and require licensed music for their content. You can reach out to podcast creators or submit your music to podcast libraries for consideration.

It’s important to note that the licensing process and requirements may vary for each of these options. Be sure to do thorough research and consult with legal professionals before entering into any licensing agreements.

Common Challenges in TV Music Licensing and How to Overcome Them

There are several common challenges that musicians may face when trying to license their music for TV placements. These include difficulties in finding opportunities, understanding the licensing process, negotiating fair deals, and protecting their rights as artists. However, with the right knowledge and strategies, these challenges can be overcome.

1. Limited Opportunities

One of the biggest challenges for musicians is simply finding opportunities to license their music for TV shows or commercials. With so many artists vying for placements, it can be difficult to stand out and get noticed.

To overcome this challenge, it’s important to do thorough research on reputable music libraries and networking events where you can connect with industry professionals. Building relationships and staying updated on new opportunities can also increase your chances of getting noticed and securing placements.

2. Complex Licensing Process

Navigating the licensing process can be overwhelming, especially for those who are new to it. There are various types of licenses, contracts, and negotiations involved, which can be confusing and time-consuming.

To overcome this challenge, it’s important to educate yourself on the different types of licenses and seek guidance from legal professionals when needed. You can also consider working with a music publisher or licensing company that specializes in handling these processes for you.

3. Negotiating Fair Deals

Negotiating deals for music placements can also pose challenges for artists. It’s important to understand the value of your work and ensure that you are being fairly compensated for its use.

To overcome this challenge, it’s crucial to do your research and have a clear understanding of industry standards and rates for music placements. You can also consult with legal professionals or seek advice from experienced musicians who have successfully negotiated deals in the past.

4. Protecting Your Rights

Lastly, it’s important to protect your rights as an artist when licensing your music for TV placements. This includes ensuring that you retain ownership of your work, receiving proper credit for your music, and being properly compensated for its use.

To overcome this challenge, make sure to thoroughly review any contracts or agreements before signing them. It may also be beneficial to join a musician’s rights organization, such as ASCAP or BMI, to help protect your rights and receive royalties for your music.

Having a strong understanding of these common challenges and how to overcome them can help musicians successfully navigate the world of TV music licensing.

How Long Does it take to Get a TV Music License?

The time it takes to get a TV music license can vary depending on various factors such as the type of license, the complexity of the process, and the negotiating involved. In some cases, it can take several months from start to finish.

For example, if you are licensing your music for a background song in a TV show or commercial, the process may involve multiple parties such as the music supervisor, production company, and network. This can result in longer wait times as each party reviews and approves the use of your music.

On the other hand, if you are submitting your music directly to a music library or licensing company that specializes in providing licensed music for TV placements, the process may be quicker as they already have established relationships with industry professionals.

Additionally, the time it takes to get a TV music license can also depend on your own readiness and preparation. If you have all of your materials (i.e. demo recordings, licensing contracts) readily available and are proactive in reaching out to potential opportunities, the process may move along faster.

In general, it’s important for musicians to be patient during the licensing process and understand that it can take some time. It’s crucial to stay organized and follow up regularly with any parties involved in order to ensure a timely completion of the process.

How to Increase Your Chances of Getting a TV Music License

There are several strategies that musicians can implement to increase their chances of getting a TV music license. These include:

• Building relationships: Networking and building relationships with industry professionals can help you gain visibility and increase your chances of securing placements.
• Quality over quantity: It’s important to focus on creating high-quality, professionally produced music rather than churning out a large volume of mediocre tracks. This will make your music more attractive to potential opportunities.
• Be proactive: Don’t wait for opportunities to come to you - actively seek them out by submitting your music to libraries, attending networking events, and reaching out directly to production companies.
• Stay updated: Keep track of new and upcoming TV shows or commercials and their music needs. This will help you stay ahead of the game and increase your chances of getting noticed.
• Be persistent: Rejection is a common part of the licensing process, but don’t let it discourage you. Keep submitting your music to different opportunities and persist in reaching out to industry professionals.

These strategies, combined with a strong understanding of the licensing process and industry standards, can greatly increase your chances of getting a TV music license. So don't get discouraged by the challenges and instead, use them as motivation to continuously improve and pursue opportunities in the world of TV music licensing.

Does Music Industry Have a Future in TV Licensing?

Yes, the music industry definitely has a future in TV licensing. With the rise of streaming platforms and increased demand for high-quality content, there is a growing need for licensed music in TV shows and commercials.

Additionally, advancements in technology have made it easier for independent artists to produce and distribute their own music, making it more accessible for use in TV placements.

Moreover, as the entertainment industry continues to evolve and adapt to new mediums and technologies, there will always be a need for licensed music to enhance visual storytelling.

However, it's important for musicians to also stay adaptable and open-minded as the landscape of TV music licensing may continue to change. Keeping up with industry trends and constantly improving your craft can help ensure a successful future in this field.

Legal Considerations and Copyright Protection for TV Licensing

When it comes to licensing your music for TV placements, there are several legal considerations and copyright protection measures that you should be aware of. These include:

• Registering your copyright: Registering your music with the U.S. Copyright Office can provide additional legal protection and make it easier to enforce your rights in case of infringement.
• Licensing contracts: It’s important to have a clear and detailed licensing contract in place before releasing your music for TV use. This should outline the terms of use, compensation, and any other relevant agreements between you and the licensee.
• Understanding usage rights: Make sure you understand how your music will be used in a TV placement. Will it be background music, a featured song, or part of a soundtrack? Different usage rights can impact your compensation and copyright ownership.
• Clearing samples: If your music contains any sampled material from other artists, you will need to obtain permission and clear the samples before licensing for TV use.

It’s important to consult with an entertainment lawyer or do thorough research on these legal considerations to protect yourself and your rights as a musician in the world of TV music licensing. By understanding and abiding by these measures, you can confidently license your music for TV placements while also protecting your work.

What Kind of Music Gets Licensed for TV the Most?

There is no specific formula for what kind of music gets licensed for TV the most, as it greatly depends on the needs and preferences of each individual placement. However, there are certain trends and genres that tend to be more popular in the TV industry.

• Pop: Pop music is often used in commercials or shows with a younger target audience, as its catchy and upbeat nature can help attract attention and create a positive association with the product or show.
• Indie/Alternative: Indie and alternative music are popular choices for TV placements due to their unique sound and ability to evoke emotions. This type of music is often used in more dramatic or emotional scenes.
• Instrumental/Soundtrack: Instrumental music or soundtracks are frequently used as background music in various TV shows and films. They can help create a specific mood or atmosphere without distracting from the visuals.

Ultimately, the best kind of music for TV licensing is one that fits the tone, theme, and target audience of the placement.

FAQs

How can artists find licensing opportunities for TV?

To find licensing opportunities, start by exploring platforms where you can submit music directly to indie filmmakers and production companies. Building relationships with European filmmakers and small studios working on new projects can also open doors. Showcasing music on a YouTube channel helps expose your work to a broader audience.

What steps are required to submit music for TV projects?

To submit music for TV, you typically need to provide high-quality recordings, detailed metadata, and necessary rights clearance. Whether targeting indie filmmakers or larger productions, presenting your music professionally can increase your chances of getting featured in a movie, moving picture, or other TV projects.

Can signing a publishing deal help with licensing for TV?

Yes, a publishing deal can connect you with licensing opportunities. Publishers often work closely with filmmakers, including European filmmakers, to find the right music for their projects. This approach is especially useful when making music for larger productions like the next "Star Wars" or for smaller indie films.

How can single-person artists succeed in licensing their new music?

Even as a single person, licensing new music is possible with persistence and strategy. Focus your efforts on indie filmmakers or those creating a YouTube channel for their new projects. Tailoring your music to specific themes, from the golden age of cinema to modern-day stories, boosts its appeal for licensing opportunities.

Conclusion

In conclusion, getting a TV music license can be a challenging but rewarding process for musicians. By implementing strategies such as building relationships, creating high-quality music, and staying proactive, artists can increase their chances of securing placements. It's important to also stay updated on industry trends and remain persistent in pursuing opportunities.

Additionally, the future of the music industry in TV licensing looks promising due to advancements in technology and the continued need for licensed music in various forms of media. However, it's crucial for musicians to understand legal considerations and protect their copyright when licensing their music for TV use.